Job Description:

Local marketing Executive

Bupa Place, Salford Quays

Hybrid – Up to 3 Days WFH

Permanent Salary range:

Up to £28,000 Depending on Experience + Fantastic Benefits  

Full time (37.5 Hours)

We consider all types of flexibility, including locations, hours and working patterns.

Working in our UK support functions you'll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you'll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

The role

With an ever-growing network of health centres, targeted marketing support has never been more important. This area of marketing focuses on drilling down into the localisms and utilising on the ground knowledge to support in providing localised and geo-targeted campaigns to drive centre and product awareness. Working in synergy with the national team to positively impact centre booking performance.

You'll help us make health happen by

• Support the Retail Marketing Manager and Senior executive to ensure all Clinics reach their full potential, fully understand ROI of campaigns, commercial performance of the business and how our activity contributes to AOP targets.
• Deliver and support the design of local marketing activity to maximise revenue and customer profitability through existing and new Bupa Clinics.
• Looking into ways in which to maximise the customer experience both inside the health centre and at all customer touchpoints.
• Support the local marketing team to develop a marketing strategy to increase footfall into clinics, working with media and creative agencies.
• Support and lead on the launch and branding of new and existing clinic sites,
  including Bupa owned and partnership sites. 
• Plan initiatives for Bupa Health Centres and the product portfolio and establish effective working relationships with centre managers, the operations teams, bookings team, Insight, Data, PR, Digital, Brand and the other members of the Marketing Department to share knowledge and plan holistic campaigns.
• Optimize locally driven centre channels and platforms to enhance the customer experience and drive cross sell opportunities

Key Skills / Qualifications needed for this role

• Consumer-focused, marketing experience with evidence of delivering results through direct response and awareness campaigns, particularly on a local or geo-targeted level.
• An understanding of customer touch points across the whole marketing mix including knowledge of POS channels.
• Strong Ability to work with relevant analytics and demonstrable experience in the use of measurement and tracking tools within all marketing communications channels and incorporating results of these tools into marketing campaigns.
• Budget knowledge as well as good analytical and numerical skills required to be able to make commercial decisions to positively impact the bottom line.
• Excellent planning and organisational abilities with a proactive mindset.
• Strong communication and presentation skills, with a positive persuasive manner, capable of influencing others.
• An understanding of target audiences and how to interpret this into how they perceive Bupa, its competitors etc.
• Some experience in design packages such as In-Design. To have the customer at the heart of everything we do and to be acutely aware of the customer journey and what we can do to enhance the journey.
• An ability to build and manage relationships with cross-functional stakeholders.
• Implementation experience in the latest tools, methods and approaches that are driving cross-channel acquisition and retention, ideally at local or regional level.
• Some knowledge of social channels and campaigns and ideas around improving engagement.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That's why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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