UK Customer Experience Awards 2026

Creating great customer experiences starts with our people.

At this year's UK Customer Experience Awards (UKCXA), Bupa received three awards recognising the care, expertise and commitment our people bring to customers every day.

At the awards ceremony held at Wembley Stadium, Bupa received:

• Gold - Best Learning & Development for our Bupa Experience partnership with Elev-8
• Bronze - Best Customer Centric Culture (organisations with more than 5,000 employees)
• Bronze - Best Customer Service (organisations with more than 25 years in business)

These awards reflect the thousands of conversations, actions and moments of support that happen across Bupa every day, helping customers access the care and support they need.

Supporting our people to learn, grow and develop

Exceptional customer service is built by people who feel supported to learn, develop and grow throughout their careers.

The Gold award for Learning & Development recognised our Bupa Experience partnership with Elev-8, which focuses on helping our people build new skills, strengthen their confidence and continue developing throughout their careers.

Learning at Bupa is about creating opportunities for people to grow, take on new challenges and develop the knowledge and experience needed to deliver great outcomes for customers.

Putting customers at the centre of everything we do

The recognition for both Customer Service and Customer Centric Culture reflects a shared commitment across Bupa to putting customers at the heart of every decision.

Whether speaking with customers directly, resolving queries or supporting teams behind the scenes, people across our business work together to create experiences that are personal, compassionate and focused on helping people live longer, healthier, happier lives.

Three awards. One shared commitment to our customers.

We make health happen.