Cromwell Hospital Business Development Director

Business Development Director

Location
Bupa Kingston
Location
Full Time
Apply

Job Description:

Business Development Director

Location: London - New Victoria Hospital

Salary: Competitive, no bonus offered for this role

Permanent

Fulltime: 37.5 hours

We consider all types of flexibility, including locations, hours and working patterns.

Shape the Future of Private Healthcare

Join Bupa at New Victoria Hospital as our Business Development Director-a strategic leadership role driving commercial growth, innovation, and outstanding patient experiences. As part of the Executive Team, you'll lead commercial initiatives, build key relationships, and champion transformation in a hospital dedicated to excellence.

Key Responsibilities

  • Commercial Strategy & Growth: develop and deliver the hospital's commercial strategy, aligned with Bupa's wider vision. Identify new business opportunities, partnerships, and income streams. Oversee market analysis and competitor benchmarking.
  • Consultant & Referrer Engagement: build strong relationships with consultants, GPs, referrers, brokers, and insurers. Lead consultant recruitment and engagement, including networking and educational events.
  • Service & Pathway Development: launch and optimise clinical pathways, drive digital innovation (including AI), and champion continuous improvement.
  • Marketing & Communications: lead local marketing strategy, manage agency contracts, and oversee external communications in partnership with Bupa's central press team.
  • Leadership & Collaboration: motivate and develop the commercial team, foster a culture of commercial excellence, and represent the commercial voice at executive level.
  • Governance & Compliance: ensure all commercial activities comply with regulatory frameworks and hospital policies. Monitor and manage commercial risks.

What We're Looking For

  • Proven experience in business development and commercial growth, ideally in healthcare or a regulated environment (Essential)
  • Strong leadership and team management skills.
  • Experience in consultant engagement or relationship management.
  • Strategic thinker with commercial acumen.
  • Excellent relationship-building, negotiation, and influencing skills.
  • Analytical, adaptable, and resilient-especially in digital transformation and AI.
  • Outstanding communication skills and a collaborative, positive approach.
  • Commitment to the vision and values of New Victoria Hospital and Bupa.

Flexibility & Commitment

This role requires flexibility, including regular morning and evening work. The job description is adaptable, reflecting the evolving needs of the hospital and Bupa.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

Locations:

Bupa Kingston

Business Development Director

Location
Bupa Kingston
Location
Full Time
Apply

Cromwell
Hospital

At Cromwell Hospital, we have a great team of determined and loyal health care professionals. We’re continually investing in the world’s most advanced diagnostic and treatment technologies. That's why patients choose to come to us from across the UK, and more than 100 other countries around the world.

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Our
purpose

Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We do this by providing a broad range of healthcare services, support and advice to people throughout their lives. People are at the heart of everything we do. Together, we make health happen.

Our
values

Every company needs an ethos, and we're no different. Through good days and challeging times, we always work with our values in mind. These are: Brave - Make new possibilities happen. Caring - Act with empathy and respect. Responsible - Own your decisions and actions.

We don't have shareholders at Bupa, which means we're free to invest our profits where they matter: our patients, our facilities, our research, and you. 

As a healthcare provider, we have a duty to do the right thing. By our customers, our people and our partners. The Bupa Code holds us to this duty. It's our promise to protect, care for, and build trust with everyone who relies on us.

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Free to be
you

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. 

You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Free
to be you.

Back in September 2018, we made a pledge. That we'd do whatever we could to make Bupa a diverse, kind and inclusive place to work.

Everyone deserves a positive working environment. Everyone deserves to have their voice heard. Everyone deserves freedom from bullying, harassment and discrimination.

Business Development Director

Location
Bupa Kingston
Location
Full Time
Apply