Job Description:

Marketing Manager

Bupa - 37 Kensington High Street, W8 5ED

Full time - 37.5 hours a week

Permanent & Fixed-Term applicants considered

Competitive Salary + fantastic Bupa Benefits

We make health happen

Here you'll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You'll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose - helping people live longer, healthier, happier lives and making a better world.

How you'll help us make health happen

• Develop and deliver the yearly overarching marketing plan in the UK and across key international markets, utilising organic and paid digital and offline channels, working closely with the marketing team, Specialist Diagnostics Centres, wider hospital teams and the marketing agencies.
• Understand audience segments, both on a market and payor level, and develop effective, targeted campaign strategies and messaging that helps the campaigns meet KPIs.
• Build effective relationships with key consultants and hospital teams to both understand the key selling points and ensure these are featured in content and marketing messaging, and ensure buy-in and engagement with all marketing activity.
• Lead on planning and delivering collaborative marketing plans with wider Bupa, and with Bupa Clinics and Bupa Global, ensuring the Cromwell brand is correctly managed and positioned across all content.
• Work with other Bupa teams to report on activity performance and link back to commercial goals where possible.
• Manage the digital marketing agency, ensuring they stay on track with performance against KPIs. Be the Cromwell lead at any agency meetings - both weekly and quarterly review meetings
• Manage the day to day marketing budget for promoting Specialist Diagnostic Centres, reporting monthly on spend and ROI to the Head of Marketing. Ensure activity is delivered and tracking within the agreed budget and make recommendations for optimised ROI.
• Assist in the development and launch of a major new London centre in H1 2026. Lead the marketing launch including ongoing awareness and lead generation plans working closing with Digital team, GP engagement, service development, PR and wider Bupa colleagues.

Key Skills/Qualifications needed for this role

Education and Experience:

• Educated to degree level, or with suitable work experience and a marketing qualification e.g. CIM
• Minimum 5 years working in another marketing role as a Manager or Senior Marketing Executive
• Experience of managing social media channels and creating content different audiences
• Experience managing external agencies
• Multichannel (on/offline media experience (focus on digital)
• Strong reporting and analytics skills
• Direct to consumer experience

Skills and Competencies:

• Excellent relationship management and influencing skills
• Senior stakeholder management

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do.

We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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