Consumer Acquisition Marketing Executive 

Location: Manchester M50 3SP / Hybrid 
Salary: Up to £28,000 per annum 
Type: Permanent, Full time (37.5 hours per week) 
Closing date: Monday, 10th March 2025 

Role Overview 

We are looking for a dynamic and results-driven Consumer Acquisition Executive to join our team. The ideal candidate will work closely with the Consumer Marketing Manager to develop and implement strategies to attract new customers and increase market share. This role requires a deep understanding of customer behaviour, market trends, and the competitive landscape. 

The Consumer Acquisition Executive will collaborate with the marketing, sales, and product teams to create and execute campaigns that drive customer engagement and conversion. The successful candidate will have a proven track record in customer acquisition, excellent analytical skills, and the ability to think creatively to solve complex problems. This is a fantastic opportunity for someone who is passionate about driving growth and making a significant impact on the business. The role offers a competitive salary, benefits, and the chance to work in a fast-paced, innovative environment. 

What You Will Do 

Full job description available upon request 

• Support the Consumer Marketing Manager to develop and implement consumer acquisition marketing strategies using awareness, consideration, and conversion frameworks. 

• Develop effective working relationships with stakeholders at all levels, including Product, Brand, Digital, Content, PR, Operations, Data, and Commercial Finance, to help drive the marketing agenda. 

• Create and execute omni-channel marketing campaigns, working with internal and external creative agencies, optimizing campaign messaging across different channels. 

• Monitor and report on campaign performance and provide insights and recommendations for improvement using analytics tools such as Google Analytics or Adobe. 

• Support the Consumer Marketing Manager to optimize acquisition channels for maximum ROI. 

• Conduct competitive analysis and market research. 

• Stay up-to-date with industry trends and best practices. 

• Ensure compliance with data protection regulations and maintain high-quality asset management. 

What You Will Bring 

• At least 1 year of experience in a marketing and communications role, ideally in a Financial Services organization or promoting an app-based subscription. 

• Understanding of commissioning and working with external agencies. 

• Understanding of supporting the delivery of communications plans. 

• Ability to support the delivery of multiple high-profile projects at pace. 

• Ability to effectively oversee delivery work under tight deadlines. 

• Strong organizational skills, project management, and keen attention to detail. 

• Proven experience in building and maintaining strong, long-lasting customer relationships. 

• Excellent oral and written communication skills. 

• Strong, determined communicator and negotiator. 

• Resilience and confidence in your own and Bupa's ability to succeed. 

• Acts ethically and honestly in all dealings with customers and colleagues, building compliance, authenticity, and trust. 

• Capable of representing Bupa at various external forums. 

Why Bupa? 

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers. Our benefits are driven by what matters to our people. It's important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. 

You will be eligible for: 

• 25 days holiday, increasing through length of service, with the option to buy or sell. 

• Bupa health insurance as a benefit in kind. 

• An enhanced pension plan and life insurance. 

• Annual performance-based bonus. 

• Onsite gyms or local discounts where no onsite gym is available. 

• Various other benefits and online discounts. 

Diversity and Inclusion 

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We'll make sure you are treated fairly. That's why we're happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.