Insurance Director of Channel Strategy & Change

Director of Channel Strategy & Change

Location
Angel Court, London, Bupa Place, Staines - Willow House
Location
Full Time
Apply

Job Description:

Director of Channel Strategy & Change

Competitive Salary, Bonus & Benefits

UK / Hybrid working

Permanent

Closing date - 31st October 2025

We make health happen

At Bupa, we're here to help people live longer, healthier, happier lives - and to make a better world. We're a health insurer and provider with no shareholders, so our customers are always our focus. That means we invest in what matters most: our people, our services, and our purpose.

As Director of Channel Strategy & Change, you'll play a pivotal role in shaping the future of our UK Insurance (UKI) operations. You'll lead the development of our operations strategy and transformation programmes, helping us deliver outstanding customer experiences while driving cost efficiencies across a £100m budget and supporting claims savings across a £2bn spend. This is a high-impact leadership role that directly supports our mission to make health happen for our customers.

Key Responsibilities
  • Lead the development of innovative operational strategies to meet customer needs

  • Develop and deliver the Contact Channel strategy, including telephony platforms, IVR, voice automation, GenAI, and knowledge management tools

  • Drive transformation systems (e.g. Claims), simplifying journeys and leveraging emerging technologies like AI and machine learning.

  • Collaborate across Bupa to implement new services

  • Monitor service performance and customer satisfaction

  • Deliver multi-million-pound transformation programmes

  • Manage budgets and optimise resources to ensure financial sustainability

  • Ensure regulatory compliance & maintain strong risk management practices

  • Lead and inspire a high-performing team of circa 35 colleagues and agile teams

  • Enterprise leadership - partner with Bupa leadership teams to drive change across our businesses

What We're Looking For
  • Proven experience of implementing and delivering large-scale operations transformation (e.g. telephony) in a corporate environment

  • Regulated sector experience (e.g. insurance, financial services, telco) is essential

  • Deep understanding of contact centre technologies, claims systems, and customer journey optimisation

  • Experience working with emerging technologies such as AI, ML, and GenAI

  • Strong financial acumen with experience managing large budgets and delivering cost efficiencies

  • Executive level stakeholder management and communication skills, with the ability to influence at all levels

  • A collaborative leadership style that empowers teams and drives performance

  • A passion for improving customer outcomes and delivering measurable impact

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

  • Management Bonus Scheme (annual, discretionary)

  • Excellent contributory pension

  • Car Allowance (paid as cash)

  • Health Insurance (family cover)

  • Life Insurance

  • 25 days holiday (increasing with service)

  • Flexible working

  • Corporate discounts

Why Bupa

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to "Be you at Bupa". We champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you're treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

Locations:

Angel Court, London, Bupa Place, Staines - Willow House

Director of Channel Strategy & Change

Location
Angel Court, London, Bupa Place, Staines - Willow House
Location
Full Time
Apply

This is
Insurance.

We’re a team that’s passionate about leading the healthcare insurance market and improving wellbeing for all.

We take immense pride in our work, working together with determination and focus. Delivering care that our 2.2 million customers can count on, from experts they trust.

Click one of our job areas below to begin searching for an opportunity in Insurance.

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Our
purpose

Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We do this by providing a broad range of healthcare services, support and advice to people throughout their lives. People are at the heart of everything we do. Together, we make health happen.

Our
values

Every company needs an ethos, and we're no different. Through good days and challeging times, we always work with our values in mind. These are: Brave - Make new possibilities happen. Caring - Act with empathy and respect. Responsible - Own your decisions and actions.

We don't have shareholders at Bupa, which means we're free to invest our profits where they matter: our patients, our facilities, our research, and you. 

As a healthcare provider, we have a duty to do the right thing. By our customers, our people and our partners. The Bupa Code holds us to this duty. It's our promise to protect, care for, and build trust with everyone who relies on us.

DJD Values.jpg
DJD Inclusion.jpg

Free to be
you

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. 

You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Free
to be you.

Back in September 2018, we made a pledge. That we'd do whatever we could to make Bupa a diverse, kind and inclusive place to work.

Everyone deserves a positive working environment. Everyone deserves to have their voice heard. Everyone deserves freedom from bullying, harassment and discrimination.

Director of Channel Strategy & Change

Location
Angel Court, London, Bupa Place, Staines - Willow House
Location
Full Time
Apply