PR , Marketing & Brand CRM Marketing Manager

Job Description:

Vacancy: CRM Marketing Manager

Location: Hybrid (Minimum of day at Bupa Place - M50 3SP; with occasional visit to other Bupa sites in London)

Permanent / Contract: Permanent
Salary: Competitive, plus Bupa Benefits

Hours: Full time / 37.50 Hours per week.

We consider all types of flexibility, including locations, hours and working patterns.

CLOSE DATE FOR APPLICATIONS: 3rd APRIL 2026.

Working in our UK support functions you'll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you'll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

The role

We are currently recruiting for a CRM Manager to build, own, and lead the CRM strategy across primary care (clinics) and secondary care services. This role exists due to team growth and the need for someone with senior-level CRM expertise, particularly someone who can build CRM from the ground up for business areas that currently have no system in place.

You'll help us make health happen by

• Build an end‑to‑end CRM and contact strategy across Clinics and Health Services.
• Develop segmentation, personalisation, and lifecycle strategies for varied audiences (e.g., GP appointment customers vs. high-value health assessment customers).
• Define requirements and lead implementation and maintenance of workflows, custom fields, reports, dashboards, and data flows.
• Establish and maintain scalable processes that ensure best practices in lead generation and database management. This could include activity to:
  • Grow leads and organic brand awareness in the online marketplace.
  • Optimize our marketing automation and nurturing processes with a multi-channel strategy.
  • Establish analytics and revenue attribution strategy with our distribution team to continually refine our conversion process.
  • Generate leads for our partners and brand awareness in the market to grow our sales funnel.
• Optimize existing marketing automation and lead nurturing processes through email, content, and social channels to drive sustainable growth.
• Collaborate with the Commercial Teams to find areas to enhance and improve the loyalty programme to increase customer LifeTime Value
• Create, maintain, and deliver training, documentation, processes, practices, and tools needed to support our sales & marketing team at all stages of the sales pipeline in pursuit of new business.

Key Skills / Qualifications needed for this role

• Proven experience building CRM strategy from the ground up.
• Strong understanding of:
  • Segmentation & audience profiling
  • Personalisation
  • Lifecycle journeys
  • Multi‑touchpoint communication planning
• Experience using CRM systems (platform-agnostic).
• Ability to develop prospecting and conversion journeys.
• Strong stakeholder communication and cross-functional working skills.
• Bachelor's degree preferred, plus strong experience developing marketing communication and engagement programs.
• Stakeholder management and communication
• Problem solver and solution orientated
• Efficient prioritisation
• Eye for quality in marketing collateral and attention to detail
• Ability to work under pressure, adhere to tight deadlines, communicate needs, and address concerns quickly
• Excellent verbal and written communication skills and the ability to work well with individuals across a variety of functions

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to ”Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

At Bupa we strive to ensure all our of customers, patients and staff are safe. All employees have a duty to ensure that safeguarding children, young people and adults at risk is prioritised and acted on appropriately.

Time Type:

Job Area:

Locations: