Job Description:
Head of Rest of World Marketing - 12 month FTC
Competitive Salary, Bonus & Benefits
Dubai / Hybrid working
Fixed Term Contract (12 months)
40 hours per week
Closing date - 1st September 2026
We make health happen
At Bupa, our purpose is simple. We're helping people live longer, healthier, happier lives and making a better world. You will play a key role in bringing that purpose to life across Europe, the Middle East and Asia. You will lead the development and delivery of commercial marketing strategies that help more people access high quality healthcare and health insurance solutions around the world.
This is a leadership role within ‘Bupa Global' - our International Private Medical Insurance (IPMI) business.
If you're an experienced marketing leader who enjoys combining strategy with execution, building high-performing teams and making a measurable commercial impact, we'd love to hear from you.
Key Responsibilities
Develop and deliver regional marketing strategies across Europe, Middle East and Asia
Partner closely with regional leadership teams, sales teams and business partners to deliver customer-focused marketing plans.
Manage multi-million-pound marketing budgets to align with commercial plans
Own relationships with international media, creative, PR and events agencies to maximise marketing effectiveness and return on investment.
Oversee regional communications, content and social media strategies
Lead and develop a diverse international marketing team across multiple locations.
What We're Looking For
Similar role (e.g. Head of Marketing) within Insurance / FS sector - essential
International work experience (UK & UAE) - essential
Significant expertise across brand, digital, demand generation, content and performance marketing.
A strong track record of leading a high calibre international marketing team
Excellent stakeholder management and influencing skills (Exec level)
Experience managing agencies, budgets and large-scale marketing programmes.
Strong commercial acumen, strategic and innovative mindset.
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Specific benefits for the role are aligned to the geographic location of the incumbent. Benefits include management bonus, pension eligibility and private medical insurance.
Why Bupa
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to ”Be you at Bupa”. We champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type:
Full timeJob Area:
Locations:
Dubai - BGME DIFC
Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We do this by providing a broad range of healthcare services, support and advice to people throughout their lives. People are at the heart of everything we do. Together, we make health happen.
Every company needs an ethos, and we're no different. Through good days and challenging times, we always work with our values in mind. These are: Brave - Make new possibilities happen. Caring - Act with empathy and respect. Responsible - Own your decisions and actions.
We don't have shareholders at Bupa, which means we're free to invest our profits where they matter: our patients, our facilities, our research, and you.
As a healthcare provider, we have a duty to do the right thing. By our customers, our people and our partners. The Bupa Code holds us to this duty. It's our promise to protect, care for, and build trust with everyone who relies on us.
Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve.
You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Free
to be you.
Back in September 2018, we made a pledge. That we'd do whatever we could to make Bupa a diverse, kind and inclusive place to work.
Everyone deserves a positive working environment. Everyone deserves to have their voice heard. Everyone deserves freedom from bullying, harassment and discrimination.