Job Description:
Performance Marketing Manager (Fixed Term)
Bupa Global DAC, 10 Pembroke Place, Ballsbridge, Dublin 4, D04 V1W6
Hybrid Working (2 days per week in the office)
Fixed Term Contract
We make health happen
The purpose of the Performance Marketing Manager, Rest of World (ROW) role is to boost the performance of acquisition marketing, own and lead to maximise profitable commercial growth and brand visibility across ROW markets. Day to day ownership of paid media spend, digital channel mix, campaign execution and constant testing
Key Responsibilities
Detail-oriented with outstanding planning and organisational abilities
Self-motivated and proactive with a positive attitude with the ability to work on own or within a team.
As a team leader the role will be responsible for the day-to-day activities, guidance and motivation of team members, set targets, implement SOPs, coach and mentor team members.
The jobholder will be working across various IT and CRM systems and working practices as part of a growing organisation
The role requires interaction with several countries across the world so the role will require some travel
What We're Looking For
Experienced marketeer in a corporate or agency environment, using multiple channels, online and offline.
Proficiency in paid advertising and performance marketing with hands-on exposure of search, display, pay-per-click, social and other online media channels.
Advanced digital analytical skills including Adobe Analytics and Google Adwords
Advanced CRM skills of HubSpot and/or Salesforce.
A deep understanding search engine optimisation (SEO) and search engine marketing (SEM).
Ability to analyse data from advertising campaigns to ensure conversion rate optimisations and returns on investment.
Excellent written and communication skills in English with the ability to present at executive leadership level and inspire a team.
Experience of managing a copy clearance process in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous.
Experience in managing agencies for media strategy, planning and buying.
Experience of leading others; creating a positive team culture in a hybrid team.
Knowledge of French, Cantonese or Arabic will be an advantage.
Strong collaboration skills working seamlessly with diverse teams globally.
Knowledge of International Private Medical Insurance is advantageous.
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
· 25 days holiday, increasing through length of service, with option to buy or sell
· Bupa health insurance and dental insurance - benefit in kind
· Company pension scheme
Why Bupa
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to ”Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require information regarding this role in an alternative format, please email: careers@bupa.com
Time Type:
Full timeJob Area:
PR , Marketing & BrandLocations:
Dublin - BG EEA
Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We do this by providing a broad range of healthcare services, support and advice to people throughout their lives. People are at the heart of everything we do. Together, we make health happen.
Every company needs an ethos, and we're no different. Through good days and challeging times, we always work with our values in mind. These are: Brave - Make new possibilities happen. Caring - Act with empathy and respect. Responsible - Own your decisions and actions.
We don't have shareholders at Bupa, which means we're free to invest our profits where they matter: our patients, our facilities, our research, and you.
As a healthcare provider, we have a duty to do the right thing. By our customers, our people and our partners. The Bupa Code holds us to this duty. It's our promise to protect, care for, and build trust with everyone who relies on us.
Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve.
You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Free
to be you.
Back in September 2018, we made a pledge. That we'd do whatever we could to make Bupa a diverse, kind and inclusive place to work.
Everyone deserves a positive working environment. Everyone deserves to have their voice heard. Everyone deserves freedom from bullying, harassment and discrimination.