PR , Marketing & Brand Performance Marketing Executive

Job Description:

Performance Marketing Executive, UK & Egypt

Permanent Full time

Hybrid

Egypt

We make health happen:

The purpose of the Performance Marketing Executive, UK & Egypt role is to help boost the performance of acquisition marketing, to support commercial grow and brand visibility across UK and Egypt markets. Key channels include Paid Search, Paid Social and Programmatic, in addition to the development of creative assets and management of approval processes.The role will support across UK and Egypt consumer market segments demanding a
flexible approach to work. There will be a need to work outside usual business hours and the ability to meet tight deadlines is crucial.

How you'll help us make health happen:

• Capable of working on own initiative under pressure or heavy workloads
• incorporating flexible hours with an ability to address changing priorities and demands across the business.
• Detail-oriented with outstanding planning and organisational abilities
• Self-motivated and proactive with a positive attitude with the ability to work on own or within a team.
• The jobholder will be working across various IT and CRM systems and working practices as part of a growing organisation.
• The role requires interaction with several countries across the world.
• The job holder must consider and abide by the business Data Protection Act and the guidelines, regulations and standards set out by applicable regulatory requirements at all times. Abide by Health & Safety guidelines.
• Develop and support the delivery of the go-to-market strategy and plan across UK and Egypt consumer market segments. With a focus on Paid Search, Paid Social and Programmatic channels.
• Produce all B2C creative assets including creation, copywriting, and production to meet our proposition and brand values
• Create and manage all digital and offline campaign and initiative assets for all promotional channels.
• Support the B2C sales team with collateral and content to help them convert more prospects.
• Conduct market research and acquire up-to-date market trends and insights for upcoming planning.
• Set up, manage, track and measure performance of campaigns and initiatives.
• Assist in the delivery of assets, content writing and media management through relevant agencies (creative, media, PR or event) to meet timelines and specifications.
• Regularly review multi-channel analytics reports and recommend improvements for positive ROI.
• Populate weekly and monthly reports for performance reporting.
• Ensure all marketing assets are compliant and approved as per marketing compliance requirements.
• Collaborate with internal stakeholders, insurance partners and wider marketing
• teams to ensure timely and smooth implementation of campaigns.

Key Skills / Qualifications needed for this role:

• Extensive performance marketing experience, ideally with global or multi‑market exposure.
• Proven hands‑on experience optimising Paid Search or Paid Social campaigns.
• Strong CRM and reporting capability (Microsoft Dynamics, Power BI), with solid PC skills (Excel, PowerPoint).
• Excellent English communication, highly organised, detail‑driven, and able to manage multiple priorities independently
• Experience working within a regulated industry with copy‑approval processes; healthcare or insurance highly advantageous.
• Bachelor's degree (or higher) Knowledge of Arabic will be an advantage.

Why Bupa?

Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with Sukoon), Egypt and Hong Kong (China) as well as regional offices in mainland Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.

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