Job Description:
General Manager Asia - Bupa GlobalSalary - Competitive Salary, Bonus & Benefits
Location - Asia (Singapore / Hong Kong)
Permanent
Closing date - 10th October 2025
We make health happenAt Bupa, we help people live longer, healthier, happier lives - and make a better world. Because we don't have shareholders, our customers always come first. We invest in what matters most: our people, our services and our purpose.
As General Manager Asia, you will lead our international health insurance business across the region. Reporting to the Managing Director of Bupa Global, you will shape strategy, drive growth, and build strong partnerships.
Lead the strategic development and growth of Bupa's international health insurance business in Asia (inc. India)
Oversee existing commercial partnerships in Singapore, Hong Kong and the region.
Identify and deliver new opportunities - grow Bupa brand & customer base
Provide New Proposition Development requirements for International Private Medical Insurance customers
Manage insurance distribution channels including digital, direct, intermediated and affinity partnerships
Build strong relationships with local regulators
Lead a hybrid senior management team, driving high engagement and performance
Deliver strong Net Promoter Scores
Be part of the Executive Leadership Team at Bupa Global
Executive leader with a wealth of experience within Private Medical Insurance (PMI)
International Private Medical Insurance (IPMI) sector experience will be advantageous
Ideally multi-lingual (e.g. fluency in Mandarin and English)
Track record of building distribution channels both in key markets like Hong Kong and Singapore but an understanding of other markets across the region would also be helpful
Skilled in managing partnerships, negotiations and regulatory relationships
Excellent track record of delivering results and managing P&L
Insurance regulatory knowledge for the geographical region
A commercial and strategic leader with ability to build high-performing teams
Customer-focused, inclusive and values-driven
Ability to build and deliver against a growth orientated strategic plan
Excellent people leadership and communication skills
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
• Management Bonus Scheme (30%)
• Family Health Insurance
• 25 days holiday
• Life cover
• Pension scheme
Why BupaWe're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to "Be you at Bupa". We champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa Global is a leader in the Global IPMI market. During the past 4 years the business has achieved strong success on the back of which it is now entering a new stage in its growth and development agenda. The General Manager for Asia will be a key individual in taking forward further growth ambitions backed by new solutions, digital technologies and a strong customer focused approach.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type:
Full timeJob Area:
Locations:
The Quayside
Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We do this by providing a broad range of healthcare services, support and advice to people throughout their lives. People are at the heart of everything we do. Together, we make health happen.
Every company needs an ethos, and we're no different. Through good days and challeging times, we always work with our values in mind. These are: Brave - Make new possibilities happen. Caring - Act with empathy and respect. Responsible - Own your decisions and actions.
We don't have shareholders at Bupa, which means we're free to invest our profits where they matter: our patients, our facilities, our research, and you.
As a healthcare provider, we have a duty to do the right thing. By our customers, our people and our partners. The Bupa Code holds us to this duty. It's our promise to protect, care for, and build trust with everyone who relies on us.
Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve.
You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Free
to be you.
Back in September 2018, we made a pledge. That we'd do whatever we could to make Bupa a diverse, kind and inclusive place to work.
Everyone deserves a positive working environment. Everyone deserves to have their voice heard. Everyone deserves freedom from bullying, harassment and discrimination.