PR , Marketing & Brand Global Events and Engagement Manager

Job Description:

Global Events and Engagement Manager (Fixed Term - 12 months)

Victory House -Trafalgar Place, Brighton, East Sussex, BN1 4FY

Angel Court -1 Angel Court, London, EC2R 7HJ

Can be based at any of the above offices
Full Time Fixed Term (12 months) -35 hours per week

£65,000 - £70,000 per annum dependent upon experience

Hybrid Working

We make health happen

Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.

Role Overview

We're looking for a talented Global Events and Engagement Manager to lead the development, governance and delivery of high-quality events and content that strengthens Bupa Global's market presence and deepens engagement with customers, prospects, intermediaries and colleagues.

In this role you will combine strategic thinking with operational excellence to deliver high quality, innovative and data informed events and experiences - with responsibility for event execution and content creation. You will work closely with sales and senior business leaders to ensure programs are executed seamlessly, aligned to business priorities and designed for measurable impact.

Lead the creation and delivery of a global events programme for Bupa Global's priority audiences, creating consistent high-quality experiences and messaging across all customer touchpoints and channels including events (f2f and digital), social, earned and owned.

Build Bupa Global's credibility as a thought leader in healthcare and innovation by turning insight and expertise into distinctive, timely and useful content.

Optimise event content to support internal teams across all regions with accessible, accurate and reusable content and messaging that builds understanding of Bupa Global's proposition, priorities and the wider IPMI market.

How you'll help us make health happen by:

• Lead the planning and delivery of Bupa Global's global events program, applying specialist events management expertise to create high-quality audience experiences aligned to commercial priorities, brand objectives and regional needs.
• Manage end-to-end event delivery, including event briefs, formats, agendas, speaker coordination, delegate communications, logistics and on-site execution, reporting and analytics
• Develop event strategies that support marketing objectives and enhance audience experience, engagement, and ROI.
• Develop event strategies that support business objectives and enhance audience experience, engagement, and ROI.
• Manage complex project plans, budgets, timelines, and vendor relationships to ensure high-quality execution and value for money events
• Shape an integrated approach to events and content, partnering with regional Marketing teams and colleagues across the business to identify opportunities aligned to business priorities, develop compelling event narratives and speaker content, and amplify insights before and after events to extend reach and engagement.
• Manage the end-to-end event content lifecycle, including briefing, commissioning, drafting, editing, approvals, publishing, maintenance, archiving and reuse across channels and markets.
• Shape audience-led content from strategy through to execution, developing clear briefs and messaging frameworks and translating them into compelling thought leadership, campaigns, executive communications, social content, presentations, reports and event materials.
• Manage internal contributors, subject-matter experts and external agencies, providing clear direction and constructive editorial challenge to deliver accurate, distinctive and high-quality content.
• Act as a content management lead for the global events program and customer champion, building a community of content contributors and sharing best practice to improve capability, consistency and collaboration across the business.
• Manage and develop a Campaign Executive, setting clear priorities and supporting strong delivery, professional growth and capability across events and content management.
  

What you'll need:

• Ideally educated to degree level, or equivalent, with 3-5 years' commercial experience in content management, marketing or communications, including demonstrable experience of managing events, ideally within the business-to-business or financial services sector.
• Proven experience developing content plans and managing the end-to-end content lifecycle, from briefing and commissioning through creation, approvals, publication, optimisation and reuse across channels and markets.
• A high degree of energy, drive and enthusiasm.
• Excellent planning and organisational skills, with experience managing concurrent events and content projects, competing priorities and approval deadlines.
• Experience managing senior stakeholders and subject-matter experts, translating complex information into accessible content and providing clear editorial direction, alongside strong leadership and people development skills.
• Excellent writing, editing, proofreading, communication and presentation skills, with demonstrable experience creating thought leadership, reports, executive messaging, digital and social content, presentations and event materials, adapting tone and messaging for different audiences.
• Creative flair and sound editorial judgement, with experience applying brand values, tone of voice and messaging frameworks consistently across content and event experiences.
• Practical experience using content management systems and digital asset management or shared content libraries, including publishing workflows, tagging, version control and maintaining accurate, current and reusable assets.
• Proven experience planning and delivering events, including speaker coordination, delegate communications, logistics and on-site delivery, and developing and managing event budgets.
• Experience briefing and managing external content and event agencies, suppliers and creative partners, ensuring delivery against agreed objectives, quality standards, timelines and budgets.
• Experience using audience insight, content and channel analytics, campaign tracking tools and event feedback to measure engagement and impact, optimise performance and inform future content and event planning.
• A customer-focused approach and experience working within content governance and approval processes, ensuring accuracy, accessibility and compliance with brand, legal and regulatory requirements across relevant jurisdictions
  

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to ”Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We're committed to ensuring you're treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

If you require information regarding this role in an alternative format, please email: careers@bupa.com

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