Job Description:
Marketing Manager - Africa
Location: Nairobi, Kenya
Full Time
Permanent
Hybrid
37.5 hours
We make health happen
At Bupa, our purpose is helping people live longer, healthier, happier lives and making a better world. With no shareholders, our customers are our focus. That means we reinvest our profits into providing more and better healthcare for the people we serve.
As our Marketing Manager, Africa, you'll play an important role in bringing that purpose to life. You'll be the marketing partner for the Africa region, creating and delivering marketing strategies that help connect businesses, partners and customers with Bupa Global's products and services.
This is an opportunity to work across a diverse and growing region, leading high-impact marketing activity that builds brand awareness, generates demand and supports sustainable business growth. You'll collaborate with teams across marketing, digital, sales and compliance while helping position Bupa Global as a trusted leader in international health insurance. You'll also have the chance to work with a globally recognised brand that serves customers around the world and provides access to an extensive global healthcare network.
If you're a strategic marketer who enjoys turning insight into action and delivering measurable results, we'd love to hear from you.
Key Responsibilities
Create and deliver the B2B marketing strategy and annual marketing plan across Africa, aligned to commercial goals.
Develop and deliver integrated marketing campaigns that build brand awareness, generate demand and support business growth.
Manage marketing budgets effectively, making sure investment delivers strong value and supports business priorities.
Lead relationships with creative, PR, media and events agencies to deliver high-quality marketing activity.
Create and adapt content, messaging and creative assets for different African markets while maintaining brand standards.
Support sales teams with marketing materials and content that help convert prospects into customers.
Use marketing automation and customer insight to create personalised and effective campaign experiences.
Measure campaign performance, analyse results and share clear recommendations with senior stakeholders.
Develop and deliver events and broker engagement programmes that strengthen market presence and support sales growth.
Work closely with colleagues across marketing, digital, sales and compliance teams to test new ideas and deliver great customer outcomes.
What We're Looking For
Degree-level education and/or a recognised marketing qualification.
Proven experience in a Marketing Manager role within a predominantly B2B environment.
Strong experience delivering marketing activity across multiple channels, including digital marketing, events, sponsorships, public relations and offline marketing.
A track record of building and delivering marketing strategies that increase brand awareness and generate new business opportunities.
Experience managing budgets and optimising marketing investment.
Strong agency management skills across creative, media, PR and events partners.
Excellent written and verbal communication skills in English, with confidence presenting to senior stakeholders.
Strong planning and organisational skills, with the ability to manage multiple priorities across a large geographical region.
A collaborative approach and experience working with diverse teams across different locations.
Strong Microsoft Office skills, including Excel, PowerPoint and Word.
Experience within international health insurance or a regulated industry would be advantageous but isn't essential.
Why Bupa?
Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.
Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.
Time Type:
Full timeJob Area:
PR , Marketing & BrandLocations:
Kenya - Nairobi
Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We do this by providing a broad range of healthcare services, support and advice to people throughout their lives. People are at the heart of everything we do. Together, we make health happen.
Every company needs an ethos, and we're no different. Through good days and challenging times, we always work with our values in mind. These are: Brave - Make new possibilities happen. Caring - Act with empathy and respect. Responsible - Own your decisions and actions.
We don't have shareholders at Bupa, which means we're free to invest our profits where they matter: our patients, our facilities, our research, and you.
As a healthcare provider, we have a duty to do the right thing. By our customers, our people and our partners. The Bupa Code holds us to this duty. It's our promise to protect, care for, and build trust with everyone who relies on us.
Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve.
You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Free
to be you.
Back in September 2018, we made a pledge. That we'd do whatever we could to make Bupa a diverse, kind and inclusive place to work.
Everyone deserves a positive working environment. Everyone deserves to have their voice heard. Everyone deserves freedom from bullying, harassment and discrimination.