Job Description:

Content Designer

Bupa Place - Salford Quays M50 3SP
Hybrid - Up to 3 Days WFH

From £35k + excellent benefits

Permanent

Full time 37.5 hours per week

Working in our UK support functions you'll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you'll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

The Role

We're looking for a Content Designer to create user centred content for all areas of the business. You will participate in ‘Discovery' sessions, creative workshops, be part of regular user testing sessions, design critiques and collaborate with the team throughout the design process. You'll need to monitor the progress of briefs, ensuring timely delivery at all stages and communicate the progress to stakeholders and team members.

You will be responsible for writing UX copy across web and app and will be able to discuss your writing, research, ideas and thought processes in an open and collaborative format.

You will be given a platform to grow as a Content Designer with various opportunities to learn new skills, develop as a writer as well as being presented a clear progression path with various benefits along the way.

What you'll be doing

You'll be working on transformational digital healthcare and wellbeing projects, alongside a rapidly growing, passionate and talented multi-disciplinary digital experience design team. We're made up of UX designers, UI designers, Content Designers and Researchers, who are all focused on creating the best digital experiences for our customers.

Alongside project work, we give our designers time to help build the experience design team and shape our process within the wider digital team. We're led by data and try to show how designing delightful experiences has real business impact. You'll want to develop your craft both internally and externally and contribute to the wider design community.

Some days you might be working on a mental health campaign, others you may be helping craft an onboarding journey for one of our digital products.

We're offering you the opportunity to build a career as an individual contributor, you'll learn from senior content designers, and you'll be given the opportunity to be mentored and guided by the Content Design team members whilst challenging the way healthcare is served digitally in the UK.

What you'll be able to do:

Content designers are responsible for researching, creating, playing back, updating and reviewing content at all stages of the end-to-end user journey.

At this level they will:

• Be comfortable using evidence, data and research to make content decisions
• Build relationships to focus on the needs of the user and to influence stakeholders
• Contribute to and use the style guides and content patterns

• Work collaboratively
• Support with the MMS and sign off process
• Contribute to content design conversations within the team

Skills needed for this role

Agile working. You are aware of and understand agile methodology and can apply an agile mindset to your work. You can work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery. You can use a range of tools and platforms to plan and manage your work.

Content concepts and prototyping. You work with UX and UI designers to create content and assess layout within a wireframe. You support with testing and are able to interpret data to optimise content and change designs based on your findings.

Stakeholder relationship management. You have a good working relationship with stakeholders and you work to understand their needs. You feel comfortable asking them questions and involving them in your process, you understand the value this brings to the end product.

Strategic thinking. You support the creation and development of strategies and policies. You contribute to iterating and improving processes and guidelines.

User focus. You can formulate hypotheses, gain insights from data and user research and make decisions on findings. You understand the range of different users who might access content and services and can identify their needs based on evidence. You can translate user stories into content that meets users' needs. You can use quantitative and qualitative data about users to turn user insights into outcomes.

User-centred content design. You design content to meet user needs and make complex language and processes easy to understand. You can present the right information in the right format for what users need. You have robust experience of writing and editing. You write in plain language in a way that users understand, making information accessible to all. You understand accessibility requirements and can design content that works with common assistive technologies. You use data, research and evidence to review and evaluate content to make improvements. You consistently and effectively apply content standards and style guidelines to your work. You work to continuously improve content and understand why content lifecycle management is important. You can work autonomously.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That's why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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