Job Description:

Senior Campaign Analyst

Bupa Place, Salford Quays M50 3SP – Hybrid – Office 2 days per week

Permanent

Full time 37.5 hours per week

Salary £51,700 - £64,600 depending on experience + Management Bonus 10%

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

We make health happen

Your purpose

You'll work within a campaign delivery team who are the data experts to support our business unit partners deliver highly targeted campaigns.

Your purpose will be to foster strong, collaborative relationships with key stakeholders to champion data-driven insights that drive exceptional campaign performance.

You'll own the delivery and continuous improvement of customer insight, reporting, and analysis, empowering Bupa UK's Transformation & Marketing function and Business Units to execute strategies across all segments (B2B / B2C /B2G) products (insurance and provision), and direct response channels.

The role

You'll play a pivotal role in improving direct response campaign outcomes by leveraging Bupa UK's database marketing system to drive enhanced marketing ROIs.

Through proactive leadership, you'll coach and develop your team, enabling them to excel in their roles and adopt a similar approach to championing insight and delivering results.

You'll establish and nurture strong working relationships with internal stakeholders, external data suppliers, and direct marketing agencies to ensure collaborative success.

How you'll help us make health happen

• Engaged in lots of meetings, you'll spend face to face time having healthy, challenging conversations with our stakeholders and members of the team.
• Lead on delivering actionable, meaningful insight that shapes the future development of direct response activity.
• Support and work closely and in partnership with the fellow Senior Campaign Analyst who owns the planning and delivery responsibilities of the team.
• Provide leadership and coaching to ensure that team develop to their full potential in all areas, including database marketing.
• Help the campaign analysts with the campaigns planning process and deliver where additional support is needed.
• Be an advocate for our customers, in particular championing a customer-centric approach.
• Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation) to best effect
• Monitor and report on campaign effectiveness and ROI, making sure reports and recommended changes to campaigns meet customer needs and results are communicated openly and honestly.
• Identify and implement process efficiencies across the team (e.g. automation) to enable the number and complexity of campaigns to be increased.  Make sure learnings are applied consistently across all relevant campaigns.
• Manage positive relationships with internal teams and external agencies and suppliers.
• Implement best practice Campaign Management processes in Database Marketing
• Provide support to the Head of Database Marketing
• Own the direct response campaign activity across all segments and Business Units for all relevant channels.
• Deliver effective new sales and marketing campaigns, particularly automated campaigns for timely and relevant event-driven contact.
• Manage the team resource to deliver each segment's agreed direct response activity.
• Proactively identify areas where Bupa UK's database, data and models need to be enhanced to improve campaign effectiveness.
• Anticipate needs for new delivery capabilities (e.g. SMS/MMS messaging) and work with the relevant teams to implement these.
• Makes sure data provided is fit for purpose, accurate and compliant with regulatory requirements, and internal and industry standard practices.
• Support the creation of a contact strategy across each segment, ensuring the individual journeys are coordinated and provide a coherent consumer experience, whilst also adding value for Bupa

You

• Sound demonstrable experience in an analytical marketing role.
• Significant experience with Adobe Campaign or similar campaign management systems.
• Understanding of databases, and the role they play in direct marketing
• Impressive marketing expertise with a proven flair for data.
• Leadership, coaching and resource management skills.
• Comfortable presenting all types of information including complex data and strategic recommendations at all levels of an organisation.
• Excellent written and verbal communication skills, with meticulous attention to detail
• Ability to influence colleagues and management up to the highest level.
• Excellent planning, organisational and time management skills
• Strong commercial awareness and customer focus
• A collaborative team player with the ability to show initiative when working individually.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You'll receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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