Job Description:
Lead Content Designer
Manchester M50 3SP or London EC2R 7HJ
Hybrid - min 2 days per week in the office
Permanent
Full time 37.5 hours per week
Salary circa £55300 - £69100 depending on experience + bonus
You're an expert practitioner and leader who drives content strategy and delivery across complex, customer-facing products.
You'll lead a team of content designers (including line management of up to 4 senior designers), shaping both the quality of the work and the capability of the discipline. Alongside hands-on design, you'll coach and develop your team, setting a high bar for craft, clarity and impact.
Working across Health Services, you'll operate flexibly across key products and journeys. You'll partner closely with the Design Principal to manage content design resourcing, ensuring the right skills are applied to the highest-value problems.
You'll work with a high degree of autonomy, acting as a strategic partner to Heads of Product, Product Managers, and clinical and business stakeholders - shaping direction, influencing decisions, and putting content at the heart of better health experiences.
You'll champion a modern approach to content design, embedding research and experimentation, strengthening systems and standards, and advocating for the use of AI tools to improve how we design and deliver content.
You'll ensure content aligns to strategy and user needs, while actively promoting content design across Bupa and the wider design community.
Example areas of work: My Bupa app, bupa.co.uk, corporate portal, and Cromwell Hospital digital experience.
How you'll help make health happenAgile working
Strong experience working in agile teams, adapting ways of working to improve outcomes and delivery.
Content concepts and prototyping
Ability to shape, test and iterate content using a range of techniques, from workshops to prototypes.
Stakeholder management
Confident working with senior stakeholders, influencing direction and building strong relationships.
Strategic thinking
Able to define and deliver content strategies aligned to user needs and business goals.
User focus
Experience designing for complex journeys across multiple channels, using insight to guide decisions.
Content design leadership
Accountable for high-quality content and standards, with experience growing capability in teams.
BenefitsOur benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to ”Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We're committed to ensuring you're treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.
Time Type:
Full timeJob Area:
Locations:
Bupa Place
Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We do this by providing a broad range of healthcare services, support and advice to people throughout their lives. People are at the heart of everything we do. Together, we make health happen.
Every company needs an ethos, and we're no different. Through good days and challenging times, we always work with our values in mind. These are: Brave - Make new possibilities happen. Caring - Act with empathy and respect. Responsible - Own your decisions and actions.
We don't have shareholders at Bupa, which means we're free to invest our profits where they matter: our patients, our facilities, our research, and you.
As a healthcare provider, we have a duty to do the right thing. By our customers, our people and our partners. The Bupa Code holds us to this duty. It's our promise to protect, care for, and build trust with everyone who relies on us.
Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve.
You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Free
to be you.
Back in September 2018, we made a pledge. That we'd do whatever we could to make Bupa a diverse, kind and inclusive place to work.
Everyone deserves a positive working environment. Everyone deserves to have their voice heard. Everyone deserves freedom from bullying, harassment and discrimination.