• Get Consent: Always ask teammates if they're okay being filmed / photographed - especially if the video will be shared externally. 
• No customers: Avoid filming customers unless you have explicit permission.
• Check your surroundings: Make sure there's nothing confidential in the background e.g. screens, documents, building pass etc. 

Please find a link to Bupa's social media policy for the UK & Ireland here

Lighting

• Natural light is best: stand facing the light source, like a window or open door to avoid shadows.
• If you’re outside, choose a shaded spot for softer light (avoid harsh midday sun).

Frame your shot

• Keep the thing you want people to focus on in the center of your photo.
• If possible, include a hint of your workplace or Bupa branding (like a logo or uniform).
• Choose a clean, uncluttered background.
• Use landscape (horizontal) for LinkedIn posts.
• Use portrait (vertical) for Instagram stories or mobile content.
• Leave some room for us to pop a logo on your image if needed.

Quality

• Wipe your camera lens before taking the photo for sharpness.
• Don’t zoom in, move closer instead for a clear shot.
• Tap to focus: Iphone's allow you to tap the screen where you want the camera to focus - especially on faces.

Sound

• Choose a quiet space and turn off TVs, radios, and background noise.
• Speak slowly and clearly

Framing

• Hold the camera at eye level — avoid looking down or up.
• Use a tripod or prop your phone to keep it steady.
• Use portrait (vertical) when filming as it's the best format for reels. 

Speaking

• Smile and speak naturally — don’t overthink it.
• Share your real experience in your own words.
• Imagine you’re talking to a teammate

Keep it short and snappy: 50 - 150 words is the sweet spot

Use your hashtags #GlobalMobility #ClinicalExchange #ConnectedCareers #WeMakeHealthHappen #LifeAtBupa

Tone of voice

• Use friendly language / keep it positive
• Try to use words / descriptions that people outside of Bupa would understand
• No slang or anything you wouldn’t say at work.

Emoji's help to add personality (but don't replace words with emoji's)

• 1–3 relevant emojis is enough
• Examples of appropriate emojis: blue heart, smiley face, sparkles, rocket, books. 

Example - 

I’ve officially arrived in Sydney after 26 hours of flying from the UK and I’m kicking off six exciting weeks in Australia thanks to Bupa’s Clinical Exchange Programme! ✨

Today I get to meet my new team at XX Care Home and dive into how their nurses make health happen every day. I can’t wait to learn from them, share what we do in the UK, and soak up as much as I can from this experience.

First stop this weekend: the Opera House, of course!

#GlobalMobility #ClinicalExchange #ConnectedCareers #WeMakeHealthHappen #LifeAtBupa

Keep it short and snappy: 50 - 150 words is the sweet spot

Use your hashtags  #TalentMobility #GlobalTalentMobility #ConnectedCareers #WeMakeHealthHappen #LifeAtBupa

Tone of voice

• Use friendly language / keep it positive
• Try to use words / descriptions that people outside of Bupa would understand
• No slang or anything you wouldn’t say at work.

Emoji's help to add personality (but don't replace words with emoji's)

• 1–3 relevant emojis is enough
• Examples of appropriate emojis: blue heart, smiley face, sparkles, rocket, books. 

Example - 

I’ve officially touched down in [Country / City] and I’m about to start an unforgettable [6 weeks / 3 months / 5 months] with Bupa’s Horizon programme. 

This opportunity is all about experiencing life and work in a completely new country — learning how teams here make health happen every day, sharing ideas from the UK, and gaining a whole new perspective I can bring back with me.

From new ways of working to new cultures (and plenty of exploring along the way), I already know this is going to be a career‑defining experience.

First adventure planned: [local landmark / cultural experience] — couldn’t miss it!

 #TalentMobility #GlobalTalentMobility #ConnectedCareers #WeMakeHealthHappen #LifeAtBupa

Keep it short and snappy: 50 - 150 words is the sweet spot

Use your hashtags  #GraduateProgramme #NewGrad #WeMakeHealthHappen #LifeAtBupa

Tone of voice

• Use friendly language / keep it positive
• Try to use words / descriptions that people outside of Bupa would understand
• No slang or anything you wouldn’t say at work.

Emoji's help to add personality (but don't replace words with emoji's)

• 1–3 relevant emojis is enough
• Examples of appropriate emojis: blue heart, smiley face, sparkles, rocket, books. 

Example - 

I’ve officially started my [insert graduate programme name] and I'm already learning so much. 

I’ve had the chance to learn new skills, get involved in real projects, and work alongside people who are genuinely passionate about what they do. It’s been great to see how much support there is for learning and development — you’re encouraged to get stuck in and keep growing.

Looking forward to what’s next!

#GraduateProgramme #NewGrad #WeMakeHealthHappen #LifeAtBupa