Updating your
LinkedIn profile

LinkedIn is the world's largest professional community – ​​​​​a place where expertise meets opportunity.

Having a profile on LinkedIn can help you network with professionals doing a similar role, find out the latest news in your industry and celebrate experiences throughout your career.

Your Profile

Your profile is your shopfront. How you present yourself tells people who you are, what you do and who you work for.

Here are some actionable tips to help shape / update your profile. 

Here's an example profile for you based on the below: Catrin Jones - LinkedIn

Profile Picture

It's best to use a picture that includes your face and shoulders. Try using a square photo as the platform will crop your photo into a circle like the example provided.

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Banner

Upload our Bupa branded banner as it connects your profile to the wider Bupa brand. 

Download your banner here. 

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About Section

This is the chance to describe your role and the company you work for. When referring to Bupa, please use the copy below:

Bupa the destination for people looking to live longer, healthier and happier lives and making a better world.​

We help people navigate change, conquer challenges, overcome setbacks and be all they can be. ​

Our world class experts use world-leading technology to realise our belief that health tomorrow can be better than it is today.​

We provide levels of care you can’t find anywhere else. In our clinics, in our call centres and our care homes. Across our surgeries and our support teams, we make health happen. ​

As experts in wellbeing, we prioritise the health of our people and offer more career paths than any other healthcare provider. ​

Healthy people need a healthy planet which is why we are determined to make a better world for all with our global sustainability missions.​

Join us and let's make health happen, together.

Tagging Bupa

Step 1: Add Bupa to your Experience section
  1. Go to your LinkedIn profile
  2. Scroll to Experience and click the + or pencil icon
  3. Add or edit your current role
  4. In the Company field, select Bupa UK
  5. Save
Step 2: Show Bupa in your profile intro (top of your profile)
  1. From your profile, click the pencil icon in the intro section (top card)
  2. Scroll to Current position
  3. Tick Show current company in my intro
  4. Save

✅ You should now see Bupa with the logo displayed at the top of your profile.

Hashtags

Use our general employer brand hashtags at the bottom of your posts. This will make sure any content you share can be linked to working at Bupa.

#WeMakeHealthHappen 

#LifeAtBupa

#LoveWorkingHere

Sharing your story

Sharing content made by Bupa

Sign up for our Sprout Advocacy app to share ready made content created by Bupa.

Create your own content

Templates and guidelines for posting content of your own on LinkedIn.

Stay connected with us

Follow us on social media to stay updated with the latest news, events, and exclusive content: 

 

     

Click on the icons to visit and follow our Bupa UK Careers pages

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