Your profile picture is often the first thing people notice. Try using a square image, as LinkedIn will automatically crop it into a circle.

RIght click on your profile picture to edit.

Top tips:

• Use a recent photo that reflects how you look today.
• Choose good lighting and a clear, uncluttered background.
• Ensure your face is clearly visible and in focus.
• Avoid heavily filtered images, group photos or cropped social pictures.

Upload our Bupa branded banner as it connects your profile to the wider Bupa brand. 

Click the pencil icon on the right-hand side of the banner section to edit.

Download your banner here or right click on the image and click 'save image' 

Your headline sits directly below your name and is one of the most visible parts of your LinkedIn profile. People will see it when you appear in search results, send connection requests, comment on posts, and when they visit your profile.

Click the pencil icon in the top section of your profile to edit.

Top tips:

• Start with your current role.
• Include Bupa in your headline.
• Add a specialism or area of expertise if relevant.
• Keep it authentic and easy to understand.

Good example: 

- Recruitment Marketing Specialist at Bupa

Enhanced example:

- Recruitment Marketing Specialist at Bupa | Employer Branding | Social Media

Sharing a link to the Bupa UK Careers website is a great way to help people learn more about life at Bupa

1. From your profile, click the pencil icon in the top section of your profile
2. Scroll to the bottom and find Contact info
3. Click Edit contact info
4. Under Website, click Add Website 
5. Select Company from the drop-down menu
6. Add the Bupa UK Careers website URL  [here is the link]
7. Click Save

✅ Visitors to your profile will now be able to access the Bupa UK Careers website directly from your contact information.

Your LinkedIn URL is your personal web address. Customising it makes your profile look more professional and easier to share on CVs, email signatures and social media.

Top tips:

• Keep it short and professional.
• Use your name where possible.
• Avoid unnecessary numbers or symbols.
• Add it to your email signature and CV.

Example:

❌ linkedin.com/in/catrin-jones-82916392

✅ linkedin.com/in/catrinjones

How to update your LinkedIn URL:

1. Visit your LinkedIn profile
2. Click Edit public profile & URL on the right-hand side of the page.
3. Under Edit your custom URL, click the pencil icon.
4. Enter your preferred URL.
5. Click Save.

This is your opportunity to tell your story and let your personality shine. Think of your About section as the "why" behind your career.

• Who are you / what motivates you / what impact do you make?

Tip: Aim for 70% professional, 20% personality and 10% Bupa. 

Click the pencil icon on the right-hand side to edit.: 

Example template (you can include 2-3 emojis here too):

Hi, I'm [Name].

I work as a [Job Title] at Bupa, where I [describe the impact of your role in one or two sentences].

I'm passionate about [specialism/interest], [specialism/interest] and [specialism/interest]. I particularly enjoy [favourite part of your role].

My experience includes [key responsibility or achievement], [key responsibility or achievement] and [key responsibility or achievement].

At Bupa, we're helping people live longer, healthier and happier lives and making a better world through expert care, wellbeing support and innovation. I'm proud to contribute to that mission through my role.

Outside of work, [share a hobby, volunteering activity, side project or personal interest].

I'm always happy to connect with people interested in [industry/topic].

The is a great way to showcase the organisation you work for and help visitors to your profile understand Bupa's purpose, culture and employee experience.

Add our employer brand videos to bring your profile to life. Click the '+' on the right-hand side and copy and paste the below links:

1.  We make health happen 

2. Our people promise 

3. Our people product

Step 1: Add Bupa to your Experience section

1. Go to your LinkedIn profile
2. Scroll to Experience and click the + or pencil icon
3. Add or edit your current role
4. In the Company field, select Bupa UK
5. Save

Note: If you've completed a secondment, you can add it as a separate role within the Experience section to showcase the additional skills and responsibilities you gained.

Adding Bupa to your profile helps your network quickly see where you work. It also displays the Bupa logo on your profile.

Important: Before displaying Bupa at the top of your profile, make sure your current role in the Experience section is linked to Bupa UK. LinkedIn uses your current experience entry to show your employer and company logo in your profile intro.

Show Bupa in your profile intro (top of your profile)

1. From your profile, click the pencil icon in the intro section (top card)
2. Scroll to Current position
3. Tick Show current company in my intro
4. Save

✅ You should now see Bupa with the logo displayed at the top of your profile.

Skills help your profile appear in searches and make it easier for people to understand your areas of expertise.

Top tips: Add at least 3 skills (10-20 skills relevant to your role and career aspirations is a healthy amount).

To add skills for the first time:

1. Go to your LinkedIn profile.
2. Click Add section.
3. Go to Skills in the list and click the '+'.
4. Start typing a skill and select it from the list.
5. Click Save.

To edit existing skills:

1. Scroll to the Skills section on your profile.
2. Click the pencil icon to edit your skills.
3. Use the + Add skill button to add new skills.
4. Reorder your skills so the most relevant ones appear first

Recommendations are a great way to add credibility to your profile by showcasing feedback from people you've worked with. This could be your manager, collegaue or someone you have worked with on a project or assignment. They provide real-life examples of your strengths, impact and working style.

1. Go to your LinkedIn profile
2. Click Add Section
3. Under More you'll see Recommnedations
4. Select the person you'd like to ask
5. Choose your relationship and position at the time
6. Personalise your request with a short message
7. Click Send

LinkedIn's hiring features can help make your vacancies more visible and signal to your network that you're recruiting.

How to add a #Hiring frame on LinkedIn:

1. Go to your LinkedIn profile.
2. Click your profile picture.
3. Select Frames.
4. Choose #Hiring.

✅ A #HIRING frame will appear around your profile photo, helping attract attention to your vacancies.

Option 2: Add roles to your Open To section

• From your profile, click Open to
• Select Hiring
• Choose the role you're recruiting for
• Add the relevant details, including location and workplace type
• Click Add to profile

✅ The role will appear on your profile, making it easier for candidates and your network to discover opportunities you're hiring for.

Use our general employer brand hashtags at the bottom of your posts. This will make sure any content you share can be linked to working at Bupa.

#LifeAtBupa

#ThisIsHealth

#LoveWorkingHere