• Get Consent: Always ask teammates if they're okay being filmed / photographed - especially if the video will be shared externally. 
• No customers: Avoid filming customers unless you have explicit permission.
• Check your surroundings: Make sure there's nothing confidential in the background e.g. screens, documents, building pass etc. 

As there is currently no social media policy for India, please use Bupa’s UK & Ireland social media policy as a guide: click here 

Lighting

• Natural light is best: stand facing the light source, like a window or open door to avoid shadows.
• If you’re outside, choose a shaded spot for softer light (avoid harsh midday sun).

Frame your shot

• Keep the thing you want people to focus on in the center of your photo.
• If possible, include a hint of your workplace or Bupa branding (like a logo or uniform).
• Choose a clean, uncluttered background.
• Use landscape (horizontal) for LinkedIn posts.
• Use portrait (vertical) for Instagram stories or mobile content.
• Leave some room for us to pop a logo on your image if needed.

Quality

• Wipe your camera lens before taking the photo for sharpness.
• Don’t zoom in, move closer instead for a clear shot.
• Tap to focus: Iphone's allow you to tap the screen where you want the camera to focus - especially on faces.

Sound

• Choose a quiet space and turn off TVs, radios, and background noise.
• Speak slowly and clearly

Framing

• Hold the camera at eye level — avoid looking down or up.
• Use a tripod or prop your phone to keep it steady.
• Use portrait (vertical) when filming as it's the best format for reels. 

Speaking

• Smile and speak naturally — don’t overthink it.
• Share your real experience in your own words.
• Imagine you’re talking to a teammate

Keep it short and snappy: 50 - 150 words is the sweet spot

Hashtags we would like you to use:

#BupaGCCIndia #LifeAtBupa

Tone of voice

• Use friendly language / keep it positive
• Try to use words / descriptions that people outside of Bupa would understand
• No slang or anything you wouldn’t say at work.

Emoji's help to add personality (but don't replace words with emoji's)

• 1–3 relevant emojis is enough
• Examples of appropriate emojis: blue heart, smiley face, sparkles, rocket, books. 

Example - 

I’ve been with @BupaCapabilityCentre-India for [LENGTH OF TIME] as a [JOB TITLE]

A big part of my role involves:

• (Key Responsibility)

The collaborative culture makes it easy to learn, share ideas, and grow together.

#BupaGCCIndia #LifeAtBupa