Your profile picture is often the first thing people notice, so choose one that is professional, approachable and up to date. It's best to use a photo that clearly shows your face and shoulders. Try using a square image, as LinkedIn will automatically crop it into a circle.

Top tips:

• Use a recent photo that reflects how you look today.
• Choose good lighting and a clear, uncluttered background.
• Ensure your face is clearly visible and in focus.
• Avoid heavily filtered images, group photos or cropped social pictures.

Upload our Bupa branded banner as it connects your profile to the wider Bupa brand. 

To download: right click on the image and click 'save image' 

Your headline sits directly below your name and is one of the most visible parts of your LinkedIn profile.

People will see it when you appear in search results, send connection requests, comment on posts, and when they visit your profile.

A strong headline helps people quickly understand who you are, what you do and what you're passionate about.

Top tips:

• Start with your current role.
• Include Bupa in your headline.
• Add a specialism or area of expertise if relevant.
• Keep it authentic and easy to understand.

Good example: 

- Recruitment Marketing Specialist at Bupa

Enhanced example:

- Recruitment Marketing Specialist at Bupa | Employer Branding & Social Media

This is the chance to describe your role and the company you work for. When referring to Bupa, please use the copy below:

At BCC India, we’re shaping the future of global healthcare — powered by people, technology and purpose.​
As Bupa’s Global Capability Centre, we combine world‑class expertise with the agility to innovate, experiment and build solutions that improve how millions experience health and care around the world.​

Here, engineers, analysts and specialists work on meaningful problems that matter. We design and deliver digital health solutions used across markets, strengthen operational excellence, and contribute to Bupa’s mission of helping people live longer, healthier, happier lives.​

We believe in a culture where everyone feels welcome and able to thrive. Our focus on wellbeing, flexibility and belonging ensures people are supported in every dimension of life, while global exposure and early ownership give you the space to accelerate your career.​

At BCC India, you don’t just grow — you make health happen.

Step 1: Add Bupa to your Experience section

1. Go to your LinkedIn profile
2. Scroll to Experience and click the + or pencil icon
3. Add or edit your current role
4. In the Company field, select Bupa UK
5. Save

Step 2: Show Bupa in your profile intro (top of your profile)

1. From your profile, click the pencil icon in the intro section (top card)
2. Scroll to Current position
3. Tick Show current company in my intro
4. Save

✅ You should now see Bupa with the logo displayed at the top of your profile.

Use our general employer brand hashtags at the bottom of your posts. This will make sure any content you share can be linked to working at Bupa.

#BupaGCCIndia

#LifeAtBupa